This page contains the abstracts of the talks held during the latest Venerdì Protetto on October 11, 2024.

Topics:

• Growing teams by Ferdinando Santacroce (Agile Reloaded)
• Digital twins by Stefano Fago (Gewiss)
• Data strategy by Alessandro Lai, Nicola Bonicelli, Marco Saletta

Growing teams

Managing teams by mimicking the Agile model

^{by Ferdinando Santacroce, (Agile Reloaded)}

The speaker is an experienced professional who transitioned from working as a developer to his current role as a trainer, coach, and consultant.

Drawing on his extensive experience in software development, Ferdinando has mastered techniques to build software that can grow harmoniously on a solid foundation. During the talk, we explored how similar practices can be applied to evolve development teams effectively. The speaker shared thoughts and insights on how to grow teams and the people in them.

Digital twins

Key concepts in digital twin technology

^{by Stefano Fago, (Gewiss)}

In this talk, we discussed the concept of digital twin in the context of an increasingly smart product landscape that is becoming more prominent in our lives.

The discussion was enriched with an overview of the architecture of digital twin platforms, focusing on the real-time integration of physical entities with their digital counterparts. We explored key concepts such as digital twin aggregates, lifecycle management, and digital product passport (DPP), as well as the role of distributed systems in terms of scalability, resilience, fault tolerance, and security to ensure stability in complex and data-intensive environments.

Data strategy

Data Backbone, CDP & Marketing Automation

^{by Alessandro Lai, Nicola Bonicelli, Marco Saletta}

This talk showed the advancement of the internal projects of Data Backbone, Customer Data Platform (CDP), and Marketing Automation. The union of these three platforms will drive significant growth for the company in the coming years.

Data Backbone is an internal project that leverages Google Cloud Pub/Sub and BigQuery to create a unified platform for sharing data across teams and projects and to democratize data access. Each team will publish core business logic events using Pub/Sub and AVRO schemas, making data available in near-real-time via Pub/Sub and archived in BigQuery. To simplify the implementation, we have produced an SDK in PHP and TypeScript—the two main languages used in the company—and adopted Crossplane, allowing development teams to deploy and orchestrate cloud resources without increasing their cognitive load.

The CDP project is a SaaS tool that we adopted to centralize and collect information from Data Backbone and other sources and, in turn, pass all the needed data to the third element of the chain, Marketing Automation. Marketing Automation is another SaaS tool that, once loaded with data, will allow the Marketing team to autonomously drive the communications toward our customers, creating personalized customer journeys and email templates without dev intervention.

The overview of Venerdì Protetto is available here.